Vincent & Annie Easy Pha-max: 2008

Monday, July 28, 2008

Wednesday, June 11, 2008

Launching of New Virtual Easy Pha-max Shopping Mall [The Star @ 30 May 2008]

Monday, June 9, 2008

Company Offers Online Shopping For Health Products

CONSUMERS can look forward to shopping online for health products via the new Easy Pha-max virtual mall.

Healthy options: Dynas (in red) accepting her appointment as Kok (second from right), Ang (left), Yeat (right) and Wong look on.

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On May 24, Easy Pha-Max and 10 local and international healthy lifestyle brands became Strategic Alliance Partners (SAP) to create the e-shopping mall.

The portal – http://www.easypha-max.com/ – was launched by Selangor senior state executive councillor and Kinrara assemblyman Teresa Kok and Easy Pha-Max Marketing Sdn Bhd founder and CEO Datuk David Yeat Sew Chuong, group executive director Ben Wong Seng Tong and director Ang Lai Hee at the Easy Pha-max headquarters at Bandar Puteri Puchong.

“Health products are easily accepted by many as each culture has their own unique health-enhancing products,” Kok said.

She was given a Platinum Loyalty Card (PLC) and entitled to a lifetime supply of Easy Pha-max products.

The PLC is a membership card that can be used by consumers to accumulate reward points to make purchases at the company’s online stores. The company has more than 5,000 e-shops around the globe.

According to Wong, the e-mall marked a new era for the company. The company has expanded it businesses to China and the United States and Wong announced plans to branch out to the Philippines this month and Indonesia in July.

“We are targeting spending RM10mil on advertising and promotions this year,” he said.

At the launch, actress Dynas Mokhtar was appointed as the new brand ambassador in a move to penetrate the Malaysian target market.

She was chosen for her healthy, trendy and sunny persona.

“I’m a health freak,” the 25-year-old actress, who starts her day with honey-wheat grass juice and goes to gym regularly.

“I was glad to be offered the role of ambassador as the brand’s image clicks with my lifestyle,” she said.

The company, which was launched last year, is the subsidiary of INS Bioscience, which is the marketing and distribution arm of Easy Pha-max brand of health supplements.

The Star

Saturday June 7, 2008

Dynas Kini Duta Produk Kesihatan Easy Pha-max

CANTIK dan berbakat, itulah yang terlintas di fikiran penulis apabila memperkatakan tentang pelakon cantik, Dynas Mokhtar. Walaupun sudah berumah tangga, itu tidak menghalangnya daripada terus mengembangkan kariernya dalam dunia seni.

Dynas dilantik sebagai duta Easy Pha-Max (Foto The Star oleh Shaari Chemat)

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Terbaru, Dynas telah dipilih menjadi duta kepada rangkaian produk kesihatan berasaskan herba, Easy Pha-Max. Ketika ditemui semasa perlantikannya sebagai duta jenama itu, Selasa lalu, Dynas melahirkan rasa gembira dan syukurnya kerana tawaran yang diterimanya itu bagai ‘pucuk dicita, ulam mendatang’.

“Alhamdulillah, ketika agensi menelefon Dynas memberitahu yang Easy Pha-Max mahukan Dynas menjadi duta produk mereka, Dynas sungguh excited.

“Seperti yang diketahui, Easy Pha-Max menawarkan pelbagai produk kesihatan yang berasaskan herba dan sememangnya ia begitu kena dengan cara hidup Dynas yang begitu mementingkan kesihatan dan kebersihan,” kata pelakon berusia 25 tahun ini.

Dynas memberitahu, dia memang seorang yang health freak dan terlalu mahukan tubuh yang sentiasa sihat dan bertenaga.

“Dynas begitu mementingkan kesihatan sehinggakan pernah pada suatu ketika, Dynas pergi ke gym tiap-tiap hari tapi kini memandangkan jadual kerja yang agak padat, Dynas akan ke gym dua hingga tiga kali seminggu.

“Selain itu, Dynas turut mengamalkan minum minuman herba sebagai sarapan pagi dan mengambil supplement.

“Pada Dynas, kerjaya sebagai pelakon menyebabkan Dynas jarang mempunyai masa untuk menjaga badan. Ketika di lokasi penggambaran, apa makanan yang ada, Dynas makan saja.

”Justeru, senaman dan pemakanan produk kesihatan penting untuk membantu Dynas sentiasa cergas,” kata Dynas yang baru mendirikan rumah tangga dengan seorang usahawan permotoran, Mohd Hafizy Mohd Hafiz, 15 Mac lalu.

Dynas berkata, dia kini sedang sibuk menjalani penggambaran drama ‘Di Bawah Ketiak Isteri’ bersama Radhi Khalid.

“Selain itu, filem lakonan Dynas iaitu Apa Kata Hati kini sedang ditayangkan bermula 29 Mei lalu, begitu juga dengan siri drama Ixora dan Janji Diana,” kata Dynas yang memenangi Anugerah Pelakon TV Paling Popular dalam Anugerah Bintang Popular Berita Harian 2007 yang lalu.

Ketika ditanya mengenai komen banyak pihak tentang mutu lakonannya yang semakin meningkat, Dynas berkata dia amat bersyukur dengan penerimaan itu.

“Memang ramai memberi komen yang baik kepada lakonan Dynas terutamanya watak Linda yang dibawa dalam Apa Kata Hati.

“Sebelum ini, Dynas memang terkenal dengan watak yang garang dan serius seperti watak Cinda dalam drama Susuk. Justeru, watak Dynas dalam Apa Kata Hati memang baru bagi Dynas dan Alhamdulillah, ia diterima," katanya.

Sementara itu, Pengarah Kumpulan Eksekutif, Easy Pha-Max Marketing Sdn Bhd, Ben Wong Seng Tong berkata, syarikatnya memilih Dynas sebagai duta jenama mereka kerana imej bersih yang dibawa pelakon itu.

“Kita tahu Dynas seorang yang berbakat besar dan mengamalkan gaya hidup serta pemakanan yang sihat. Justeru, kita yakin dengannya dan percaya dia akan menjadi duta yang baik serta mampu memperkenalkan lagi produk Easy Pha-Max kepada orang ramai ,” katanya.

Dari mSTAR Online - mstar.com.my

05-06-2008 10:33:41 AM oleh ZANARIAH ABD MUTALIB

Sunday, June 1, 2008

Easy Pha-Max Marketing Sdn. Bhd. Donated 100,000 Yuan To The Sichuan Victims

The money was channelled to the victims through the Chinese Embassy.

The company’s chief executive officer, Datuk Yeat Sew Chuong, presented the cheque to the Chinese ambassador to Malaysia Cheng Yong Hua on May 20.

“Our hearts were moved by the May 12 earthquake which killed thousands of people,” said the company’s group executive director Wong Kin Nam in a press statement.

[Picture: Heartfelt Donation: Yeat (second from left) handing over the RMB100,000 mock cheque to Cheng (third from left). Looking on are Easy Pha-Max director Datuk Ang Lai Hee (left), Wong (second from right) and director Koong Lin Loong.]

One of the company’s targets is to raise enough funds to help the Sichuan authorities rebuild schools that had been destroyed during the earthquake.

Published on The Star - Wednesday May 28, 2008.